Blog for effective briefings

Briefing template for a successful agency briefing

With Word briefing template for download

Writing a good agency briefing is considered the supreme discipline in marketing. Every marketing measure that you have developed by external service providers must be briefed in some form beforehand.



Briefing writing made easy

11 steps to brilliant briefings

A well-structured briefing lays the foundations for smooth collaboration with the briefed agency. Find out here how to write a good briefing.



The effective briefing structure

The Brylliant recipe for successful briefings

Briefings are a key tool for marketers. Find out here how you can avoid the five most common mistakes when setting up briefings.